Nebraska Our Best to You is a marketing label created in 2007 to promote Nebraska grown produce products. The development of the label included the creation of educational materials, which can be accessed below.

Produce vendors have access to ad slicks and the Nebraska Our Best to You logo. Contact us to receive ad slicks and a licensing agreement to receive the nonexclusive right to use the logo.

To find and support local produce vendors, use Nebraska Farmers Online Database

Funding for the Nebraska Our Best to You program was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 12-25-B-0636. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

• Model Components Description
  Specific details of the Nebraska Fresh Produce Model components. The project was created by NDA, with funding assistance through the USDA.
• Survey of Nebraska Households
  Research identifying consumer purchasing behaivors to determine the level of interest in and the current pattern of purchasing locally grown or produced products from several different sources, with an emphasis on fresh produce.
• Survey of Nebraska Households Presentation
  A PowerPoint presentation of the information contained within the Nebraska Households Study.
• Farmers Market Food Safety Presentation
  Presentation identifying the importance of food safety and how to inhibit product contamination of fruits and vegetables.
• Nebraska Fresh Produce Situation Analysis
  Collection of primary and secondary research and third-party observations of the Nebraska fresh produce industry. Information serves as the basis for recommendations made in the Marketing Plan.
• Nebraska Fresh Produce Marketing Plan
  Objectives, rationales, strategies, and tactics identified to help Nebraska fresh produce growers incease revenue and profitability from their operations.
• New Nebraska Fresh Produce Logo
  An official Nebraska fresh produce logo and design was created. It is entitled, "Nebraska, Our Best to You." This new design and slogan is intended to help promote Nebraska's fresh fruits and vegetables.
• New Magazine and Newspaper Advertisments
  Nebraska Fresh Produce magazine and newspaper advertisments were created. Ads are designed to help promote Nebraska's fresh produce industry in Nebraska's cities, towns, and villages.
• A Producer's Guide to Maximizing Yield
  

Nebraska Our Best to You - YouTube

To receive copies of the ad slicks and learn more, please contact:
Casey Foster
Nebraska Department of Agriculture
PO Box 94947
Lincoln, NE 68509
402-471-6857
casey.foster@nebraska.gov